VTC Training – QuickStart Search Engine Optimization 2013

This VTC QuickStart! course on Search Engine Optimization is designed to focus on two areas: On-Page and Off-Page Optimization. Author Mark Struthers begins by discussing what SEO is before moving on to evaluating an existing website to gauge what can be done to improve its search engine page rank. Similar sites are also examined to generate ideas for keywords and meta tags that might optimize our site. Internet tools such as Google Toolbar, Google Keyword Tool, Google Analytics, and Google AdWords are discussed prior to looking at sitemaps and other On-Page tags. The course concludes with a look at the emergence of social media as another SEO tool.

QuickStart! – Search Engine Optimization 2013 contents:

Welcome
Introduction

Getting Started
What SEO Is
Helping Google
Checking Your Site pt. 1
Checking Your Site pt. 2
Looking at Similar Sites
Further Analysis of Similar Sites
Spiders / Crawlers / Search Bots
Considering Keywords
Keyword Tools
Online Tools
Google Keyword Tool
Google Analytics
Setting Up Google Analytics
Local Search Optimization

Implementing
Content Is King
Google Toolbar
Assessing Keywords
Target Your Tags
Images and Content
Sitemaps
Submitting to Search Engines
Link Building
Checking Page Rank
Using Social Media
Paid Searches and Adverts

Conclusion
Course Wrap Up

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